10 Don'ts for SEO Copywriting
1. Don't push as many keyphrases into the copy as humanly possible. Which pages land at the top is decided through a series of workings, not just about the sheer number of keyphrases you include within your text. When you overload your web pages with keyphrases you damage the end user’s (a person not a robot) experience and often interest in your services or products. We regularly check our web stats to ensure one page is not repeatedly the exit page, if it were we would look closely at the copy and make amendments.
2. It’s about balance. Balance. You have two audiences with SEO copywriting: the search engines and real people visiting and reading your content. It is no surprise it is so difficult to please both audiences. You need to remember the end user is the more important of the two, but if you don’t use enough key words and key phrases within your SEO, how will you drive them to your site in the first place?
3. Don't try to select your keywords without professional advice. Our web specialists work closely with our copy writers to ensure web copy not only gets picked up by the search engines, but that it also flows, is concise and interesting to the human reader.
4. Be specific. There is little value in cramming in as many terms as possible just to get traffic to your site. To use your website effectively as a sales tool, keywords and keyphrases should be specific enough to actually generate leads and a strong opportunity to convert those leads into real business. If you do take this path, the end result will be greater traffic to your site but they will click off almost immediately if it is not the service or product they were looking for, and led to believe you offered..
5. Don't try to be clever and include the use of typo’s and incorrect spellings. Always ensure your website represents you as you would wish a customer to perceive you. Often people do search and search using incorrect spellings. Typo’s within copy are glaring obvious and create an impression of a company that pays little attention to detail.
6. Don't use keyphrases the exact same way every time. Search engines ignore punctuation so you can break up pages littered with key words with the use of punctuation, again ensuring the human visitor is not left with the perception of a company who cannot present themselves well.
7. Don't use all types of search phrases for every page. Use specific keywords and keyphrases for your products and services; try not to include them on your homepage.
8. Don't neglect ALT tags/image attributes. You must work with a professional to advise you on this, it’s simply too complex for most of us to get right.
9. Don't forget the chain of protocol. You should always be aiming to let the search engines know you have content that is applicable and relevant about a topic, the more narrow the topic via the use of your keywords and keyphrases the more likely the result will work. Try to aim for an average of 4 keyphrasess per web page. The page title, META tags, ALT tags, and other coding elements and text being displayed must support each other as far as keyphrase use goes.
10. Don’t try to be jack of all trades and master of none. We have an in house team, experienced in web design and development in addition to innovative creative copy writers who will always add value to your websites. We aim for websites not to only look great and ready well, but to act as real sales tools to generate profit for your business!
Samantha Knight
Business Development Manager
2. It’s about balance. Balance. You have two audiences with SEO copywriting: the search engines and real people visiting and reading your content. It is no surprise it is so difficult to please both audiences. You need to remember the end user is the more important of the two, but if you don’t use enough key words and key phrases within your SEO, how will you drive them to your site in the first place?
3. Don't try to select your keywords without professional advice. Our web specialists work closely with our copy writers to ensure web copy not only gets picked up by the search engines, but that it also flows, is concise and interesting to the human reader.
4. Be specific. There is little value in cramming in as many terms as possible just to get traffic to your site. To use your website effectively as a sales tool, keywords and keyphrases should be specific enough to actually generate leads and a strong opportunity to convert those leads into real business. If you do take this path, the end result will be greater traffic to your site but they will click off almost immediately if it is not the service or product they were looking for, and led to believe you offered..
5. Don't try to be clever and include the use of typo’s and incorrect spellings. Always ensure your website represents you as you would wish a customer to perceive you. Often people do search and search using incorrect spellings. Typo’s within copy are glaring obvious and create an impression of a company that pays little attention to detail.
6. Don't use keyphrases the exact same way every time. Search engines ignore punctuation so you can break up pages littered with key words with the use of punctuation, again ensuring the human visitor is not left with the perception of a company who cannot present themselves well.
7. Don't use all types of search phrases for every page. Use specific keywords and keyphrases for your products and services; try not to include them on your homepage.
8. Don't neglect ALT tags/image attributes. You must work with a professional to advise you on this, it’s simply too complex for most of us to get right.
9. Don't forget the chain of protocol. You should always be aiming to let the search engines know you have content that is applicable and relevant about a topic, the more narrow the topic via the use of your keywords and keyphrases the more likely the result will work. Try to aim for an average of 4 keyphrasess per web page. The page title, META tags, ALT tags, and other coding elements and text being displayed must support each other as far as keyphrase use goes.
10. Don’t try to be jack of all trades and master of none. We have an in house team, experienced in web design and development in addition to innovative creative copy writers who will always add value to your websites. We aim for websites not to only look great and ready well, but to act as real sales tools to generate profit for your business!
Samantha Knight
Business Development Manager
posted by Gareth McQuaid at
14:33
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